The Task

The Crossvine is an amenity heavy masterplanned community in Schertz, Texas. After 8 years, the client requested a campaign refresh.

Writers: Nate Stine, Lauren Nail
Designer: Gwen Donovan
Photography: Karl Hebert

What We Did

Home is in the details. These collected bits and pieces show how the careful elements of a growing community have become a way of life.

• Campaign concept

• Print ads, billboards, web updates

• Asset library of collage items

The objects in the collages were samples LTM had from years of working with The Crossvine, and supplemented with collected items from the Austin antique mall.