Chick Fil A
The Task
The assignment was to create a concept for the iconic water tower located in Atlanta, Georgia, home of the company headquarters.
Writer: Rachel Dawer
Agency: The Richards Group
This may need some explaining.
These are calfs that we sketch, have tiny clothes made for, photograph on tiny calf mannequins, and then comp together for CFA. Ultimately, they go on the kids meal bags. Fun? Yes. Bizarre? Definitely.
